Email is Cool Again

When I was in college, email was a new thing and I LOVED it.  At the time, the only way to access it was to go to the computer lab in the library. I had a computer in my dorm room, but email wasn’t accessible on it at the time. Not sure why. Fast forward (a lot) to today, and we walk around with our inbox in our pockets. It’s wild!

Anyway, it was a great way to stay in touch with my parents, who were using fancy email at their jobs, and any of my friends who had already graduated or were in other schools.  It was so exciting to see a new message pop up in my inbox.  It was always a message from a real, live person, and a great way to stay in touch. Today, we tend to see email as just another thing that’s trying to steal our attention. 

But, I’m here to tell you why it’s still so important to include email as part of your brand strategy and why I’m calling email “cool” again.  Think about your inbox.  If you’re like me, you get close to 100 new email messages a day. And, you probably delete a bunch of them all in one fell swoop, without even reading them. But, which ones do you read? The ones from real people, with real info that you’re looking to learn more about. You may even open some mass emails from your favorite retailer, but the messages that you open are talking about something you really want to know, or want to buy.  Your best clients want to hear from you!  This is why I’m recommending to my clients that they start or continue sending email.  It is still very relevant and helps to reach your customers directly. 

Social media is a great tool when done right, but email allows you to stay in contact directly with your client, as opposed to social media, where you need to worry about whether or not anyone has even seen your post.  An email list is also great to have because it’s yours. You can use a variety of services to send your email, but the contact names and information are yours no matter which tool you use. On social media, those contacts live there, on that platform only. 

Setting up a process to collect email addresses is relatively simple and can be done easily on your website.  If you need help with this, or have any questions, please don’t hesitate to reach out at  I’m always happy to help.

Photo by Taryn Elliott: